Cookie Policy

Last Updated: March 21, 2025

This Cookie Policy explains how EquiAI ("we", "our", or "us") uses cookies and similar technologies to recognize you when you visit our website and use our services (collectively, the "Services"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

1. What Are Cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, EquiAI) are called "first-party cookies". Cookies set by parties other than the website owner are called "third-party cookies". Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

2. Why Do We Use Cookies?

We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons for our Services to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies enable us to track and target the interests of our users to enhance the experience on our Services. Third parties serve cookies through our Services for advertising, analytics, and other purposes. This is described in more detail below.

3. Types of Cookies We Use

3.1 Essential Cookies

These cookies are strictly necessary to provide you with services available through our Services and to use some of its features, such as access to secure areas. Because these cookies are strictly necessary to deliver the Services, you cannot refuse them without impacting how our Services function.

Examples: Session cookies for authentication and security purposes.

3.2 Performance and Functionality Cookies

These cookies are used to enhance the performance and functionality of our Services but are non-essential to their use. However, without these cookies, certain functionality may become unavailable.

Examples: Cookies that remember your preferences, such as language or region selection.

3.3 Analytics and Customization Cookies

These cookies collect information that is used either in aggregate form to help us understand how our Services are being used or how effective our marketing campaigns are, or to help us customize our Services for you.

Examples: Google Analytics, which helps us understand how users interact with our Services.

3.4 Advertising Cookies

These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

Examples: Cookies placed by advertising networks to deliver personalized advertisements.

3.5 Social Media Cookies

These cookies are used to enable you to share pages and content that you find interesting on our Services through third-party social networking and other websites. These cookies may also be used for advertising purposes.

Examples: Cookies that enable "share" buttons from platforms like Facebook, Twitter, and LinkedIn.

4. How Can You Control Cookies?

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences in the following ways:

4.1 Browser Settings

You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our Services though your access to some functionality and areas may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser's help menu for more information.

4.2 Cookie Preference Tool

We provide a cookie preference tool accessible from our website footer that allows you to customize your cookie preferences. This tool will record when you have consented to our cookie policy and will ask for consent annually to ensure users stay up-to-date with changes to our cookie and privacy policies.

4.3 Third-Party Opt-Out

For cookies served by third parties, you can opt out by visiting their websites:

• Google Analytics: https://tools.google.com/dlpage/gaoptout
• Digital Advertising Alliance: https://www.aboutads.info/choices/
• European Interactive Digital Advertising Alliance: https://www.youronlinechoices.eu/

5. Cookie List

Below is a detailed list of the cookies we use on our Services:

6. What About Other Tracking Technologies?

Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enables us to recognize when someone has visited our Services or opened an email that we have sent them. This allows us, for example, to monitor the traffic patterns of users from one page within our Services to another, to deliver or communicate with cookies, to understand whether you have come to our Services from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of email marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

7. Do You Use Flash Cookies or Local Shared Objects?

Our Services may also use "Flash Cookies" (also known as Local Shared Objects or "LSOs") to collect and store information about your use of our Services, fraud prevention, and other site operations.

If you do not want Flash Cookies stored on your computer, you can adjust the settings of your Flash player to block Flash Cookies storage using the tools contained in the Website Storage Settings Panel. You can also control Flash Cookies by going to the Global Storage Settings Panel and following the instructions.

Please note that setting the Flash Player to restrict or limit acceptance of Flash Cookies may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with our Services.

8. Do You Serve Targeted Advertising?

Third parties may serve cookies on your computer or mobile device to serve advertising through our Services. These companies may use information about your visits to this and other websites to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by them using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details, or other personally identifying details unless you choose to provide these.

9. How Often Will You Update This Cookie Policy?

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Policy indicates when it was last updated.

10. Where Can I Get Further Information?

If you have any questions about our use of cookies or other technologies, please email us at support@equiai.co.uk.