Privacy Policy

Last Updated: March 21, 2025

This Privacy Policy explains how EquiAI ("we", "our", or "us") collects, uses, shares, and protects your personal information when you use our website, applications, and services (collectively, the "Services"). We are committed to protecting your privacy and ensuring you have a positive experience on our website and in using our services.

1. Information We Collect

1.1 Information You Provide

We collect information you provide directly to us when you:

• Create an account (name, email address, password)
• Complete your profile (country, profile photo, equestrian experience)
• Subscribe to our services (payment information, billing address)
• Participate in courses (progress data, completed sections)
• Communicate with us (messages, feedback, support requests)
• Post content in forums or community features

1.2 Information We Collect Automatically

When you access or use our Services, we automatically collect:

• Device information (IP address, browser type, operating system)
• Usage data (pages visited, time spent, links clicked)
• Location information (country, region)
• Log data (referral source, date and time of access)
• Cookies and similar technologies (as described in our Cookie Policy)

2. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our Services
• Process transactions and send related information
• Send technical notices, updates, security alerts, and support messages
• Respond to your comments, questions, and support requests
• Monitor and analyze trends, usage, and activities in connection with our Services
• Personalize your experience and provide content and features relevant to your interests
• Develop new products, services, and features
• Prevent fraud and abuse of our Services

3. How We Share Your Information

We may share your information in the following circumstances:

3.1 With Your Consent

We may share your information when you give us specific consent to do so.

3.2 Service Providers

We share information with third-party vendors, consultants, and other service providers who need access to such information to carry out work on our behalf, such as payment processing, data analysis, email delivery, hosting services, and customer service.

3.3 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

3.4 Business Transfers

We may share or transfer your information in connection with a merger, acquisition, reorganization, sale of assets, or bankruptcy.

3.5 Aggregated or De-identified Information

We may share aggregated or de-identified information that cannot reasonably be used to identify you.

4. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure, and applicable legal requirements.

5. Your Rights and Choices

5.1 Account Information

You can update, correct, or delete your account information at any time by logging into your account settings. If you wish to delete your account, please contact us at privacy@equiai.com.

5.2 Marketing Communications

You can opt out of receiving promotional emails from us by following the instructions in those emails. If you opt out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.

5.3 Cookies

Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Services. For more information, see our Cookie Policy.

5.4 Your GDPR Rights

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. You have the right to:

• Access, update or delete your personal information
• Correct your personal information if it's inaccurate
• Object to the processing of your personal information
• Request restriction of processing your personal information
• Request transfer of your personal information
• Withdraw your consent where we relied on it to process your personal information

To exercise any of these rights, please contact us at privacy@equiai.com.

6. Data Security

We take reasonable measures to help protect your personal information from loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction. However, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

7. International Data Transfers

Your personal information may be transferred to, and processed in, countries other than the country in which you reside. These countries may have data protection laws that are different from the laws of your country. We ensure that adequate safeguards are in place to protect your personal information when it is transferred internationally, including the use of standard contractual clauses approved by the European Commission.

8. Children's Privacy

Our Services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we learn we have collected personal information from a child under 16, we will delete that information as quickly as possible. If you believe a child under 16 has provided us with personal information, please contact us at privacy@equiai.com.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by email (if you have provided one) or by posting a notice on our website prior to the change becoming effective. We encourage you to review our Privacy Policy periodically for the latest information on our privacy practices.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

EquiAI
support@equiai.co.uk

You may also contact our Data Protection Officer at support@equiai.co.uk.